Translated complex technical data into a narrative that humans actually care about. Shifted the brand from feature-set to market-leader.
Recent engagements
Took a prestigious mindfulness center's methodology to municipalities and community organizations. The work was translation: turning deep practice into offerings people could actually buy into.
The business had grown entirely on Owned — real customer love, never a paid engine. We brought in Rent to harvest that love, without divesting what grew it in the first place.
Replaced a noisy marketing request system with a sprint-based operating model. Decided on business outcomes, not just campaign volume.
Stood up an innovation lab where the downside was real. Instead of one recommendation, distinct positioning territories with the risk on each written down plainly. A C-suite that discusses what could go wrong aligns harder than one that only hears the upside, and it holds in market.
Advised an academic research organization working to put appropriate guardrails on AI.
