Where is your brand leverage?
Discovery is getting more expensive and less transparent for consumer brands—on the algos and on the shelf. If you are paying for every customer interaction, you aren't growing—you're renting.
Independent commercial and go-to-market strategy for consumer businesses.
Most advisors know brand. Some know platforms. I owned the math on both sides.
From nine years scaling marketplaces at Visa and launching Reels at Meta, to building zero-to-one consumer brands into severe market headwinds—I operate from the rare vantage point of having sat on both sides of the table.
Banquet brings that knowledge to consumer brands: ruthless commercial clarity, channel strategy, and growth built for the bottom line.
The market is reallocating your budget for you.
Whether your growth is hampered by a changing algorithm or an increasing cost to stay on the shelf, your current growth model is likely built on rent.
Rent. The toll. You pay for access to demand you don't control. It can be a digital ad platform or a retail slotting fee, it's all rent. If you stop paying, the volume stops. Rent compounds for the gatekeeper, not for the brand.
Lease. The pipeline. You build an asset with a partner where value flows both ways: retailer loyalty programs, B2B2C partnerships, or co-branded experiences. These assets survive a single campaign cycle because they are based on mutual utility, not just visibility.
Own. The equity. You hold the relationship directly. This is the list, the community, the reason to buy that persists after the box arrives, or even when it's not on the shelf. This compounds for you and makes your growth model resilient.
Stop paying the platform tax and start building operating leverage.
Offerings
The Banquet Audit
A 40-signal diagnostic of your go-to-market. We identify where you are leaking margin to platforms and build a roadmap to claw it back.
Commercial strategy
GTM plans that prioritize human preference over machine legibility.
Advisory
High-stakes judgment for leaders who need to defend a long-term plan to a short-term board.
Recent Work
Grew entirely on owned channels — real customer love, never a paid engine. We brought in rented channels to harvest that love, without divesting what grew it in the first place.
Health TechRedesigned a scaling AI-healthtech company's go-to-market function. An intake built around the business, not who asked loudest, or last.
Enterprise CXAn innovation lab where the downside was real. Distinct positioning territories, the risk on each written down plainly — a leadership team that debates them holds up in market.
Life should be a feast. The algos have other plans.
If your growth feels like a treadmill, let's find the exit.