Brands live in an attention economy. I helped build the plumbing.

The inheritance first: my father argued for farming co-ops—Ocean Spray, Land O'Lakes—at the Supreme Court. Collective leverage is the family business.

My career started in consumer finance and market infrastructure: call-center floors, category-defining card launches, and nine years at Visa running two-sided marketplaces. I know what the toll looks like from the landlord's side. At Meta and Instagram, I rebuilt data-and-privacy narratives post-Cambridge Analytica and launched Reels inside the engine that decides what the world discovers.

Then I crossed the table. Twice building from zero with full P&L ownership—most recently launching three brands in two years at Hologram Sciences against severe channel headwinds, alongside putting my own capital into print with Racquet. I know the math of defending a CAC that stopped working, and I've owned what happens after the conversion, from shelf to doorstep.

Banquet is built on what that duality makes visible. Commercially minded, ruthlessly pragmatic marketing for consumer brands that need to make real money.