Life should be a feast, the algos have other plans
Discovery is not the same as finding,
I help Brands understand the difference
Hear us out.
Finding is knowing what you want and getting it efficiently. Discovery is what happens when agency, surprise, and meaning collide. And those collisions are Strategic Friction.
Most brands are racing to be at the “Top of the Algorithm” but when customers delegate decision-making, all brands will lose.
The brand not purchased has slipped into Agentic Invisibility. The brand that “won,” has begun in a relationship deficit (think: data, resonance, recall). And even if, (sorry, this gets worse) you are the incombant and the agents picks you, you’ve still have ceded a customer touchpoint.
Every quarter brands don't address waning visibility, they accumulate Discovery Debt. Banquet works with brands who aren’t willing to relinquish their seat. We architect buyer love thru something perhaps counter-intuitive to the lastest craze: Strategic Friction.
We Create Friction.
The Head Table
Twenty-five years in marketing, spent watching how brands get built — and how they get commoditized.
Nine years at Visa building consumer preference for innovations like Apple Pay — and watching an entire payment category become invisible.
Two years at Meta and Instagram, launching algorithms progressively better at predicting what people want in a way that actually decreases dopamine (turns out, we like to do a little work sometimes).
I was CMO and GM at two startups — one before Meta, one after — building from zero and understand what actually drives revenue and how hard brands are to build.
Three years ago I founded Banquet to work on injecting more humanity into the buying journey one barrier at a time.
Angel investor. Mentor. Fierce advocate for equity. And, recently documentary film producer.
